Qantas suffers #AppleWatch fail

Passenger wrist + Apple Watch don’t physically fit under many, if not all, airport terminal scanners.  So much for their clever new boarding pass app.  Blame this on a) scanners owned/leased by the airport and out of Quantas’ control, and b) Apple prohibiting app developers from actually, say, having access to the actual watch when making apps.

“It proved that designing without testing on the actual device can compromise the user experience.” – Gabriel Santos (Quantas lead app designer)

via Qantas suffers Apple Watch fail.

#Wearable (& #VirtualReality) tech’s transformative effect on #retail – but where’s #DPBM ?

Great article below, showcasing some ideas on how wearable technologies have the potential to transform retail.  The article doesn’t address any of the technical deficiencies for the Apple Watch that have been reported in the tech press, so I think the pace of retail-to-wearable integration may lag wearable adoption rates as a consequence.  Apple Watch developers report a variety of challenges that could drive users crazy, so until those are resolved Watch apps may be modest.  But, I think that the overall point of the article is well taken.

They also reference the possibility of leveraging virtual reality, which is something I’ve blogged about before.  VR to test out products is going to be a whole new ad category.  The product becomes the ad, essentially.  For example, imagine virtually “sitting” in a perfect replica of a new Mustang, before logging in to a new VR-based racing game.

One thing I think is missing, unfortunately, is significant awareness in the Digital Place-Based Media category (DPBM).  The intersections in this case would be between wearables and DPBM.    The integration pace here would probably be even slower than retail, because of the high capital cost of upgrading/installing sensors etc at screen locations.  And, slow/laggy wearable app performance, as reported for Apple Watch, would be an even bigger hassle for DPBM where dwell times may be shorter than a given retail visit.  BUT….. I still contend there is huge possibility.  A variety of new engagement and measurement opportunities will open up as these devices gain popularity.

via Wearable tech’s transformative effect on retail | Gadgets & Gear | BDlive.

Experiences and Interaction in the #Wearables & #VirtualReality Era

Some thought-provoking scenarios and What-If’s from Geoffrey Colon at Microsoft.    Such as ….

Recently the Grateful Dead announced
that they would stream their final shows taking place in Chicago and
San Francisco respectively on Pay-Per-View for those who can’t
physically attend. What happens in five or more years when virtual
reality and experiential wearable technology can make it feel like we’re
in the crowd rather than simply watching on our flat screen television
or tiny tablet screen?

via Experiences and Interaction in the Wearable Era.

Excellent, extensive review of #AppleWatch by theverge.com

The high points:

Good Stuff

  • Easily the nicest smartwatch available
  • Platform has endless room to grow, especially with native apps
  • Taptic Engine is really cool

Bad Stuff

  • Performance issues, especially with apps and location services
  • Notifications need way more granular settings
  • Much more expensive than other smartwatches
  • Animated emojis are nightmare fuel

Verge Score

7

via Apple Watch: the definitive review.