- Yet another way they are going to drive more demand toward AWS
- A terrific example of “castle and moat” business strategy
Amazon’s releasing their very own game engine. Lumberyard, as they call it, is based on Crytek’s famous CryEngine, and can be used to develop games for both PC and consoles. It’s also free to download, and comes with “no seat fees, subscription fees, or requirements to share revenue.”
Some interesting nuggets:
- Of the 500 companies on the list 60 years ago, only 65 (or 13%) are part of the ranking today
- Less than half of the Fortune 500 companies that were on the list two decades ago made the cut in 2015—or 43%.
Companies are going to look very different 10 years from now. Playing nice in your ecosystem is essential.
Case studies include Euro Disney, Fedex, Kao. Get it while you can.
Discovery-driven planning recognizes that planning for a new venture involves envisioning the unknown.
Very thought-provoking article, with plenty of insight, and probably fodder for argument amongst ad-land folks. The commoditization of advertising is something that resonates strongly, however, and we see it around us all the time.
The implication is that efficiency, measurement and integrated payment facilitation are ascendant, while “mad men” and their “theatrical consumer fantasies” are in decline. That’s good for technology, in any case.
Again, an interesting article that will, I suspect, spark some controversy.