Very thought-provoking article, with plenty of insight, and probably fodder for argument amongst ad-land folks. The commoditization of advertising is something that resonates strongly, however, and we see it around us all the time.
The implication is that efficiency, measurement and integrated payment facilitation are ascendant, while “mad men” and their “theatrical consumer fantasies” are in decline. That’s good for technology, in any case.
Again, an interesting article that will, I suspect, spark some controversy.