The First Question to Ask of Any #Strategy – HBR

Excellent article with a short and simple test to see if you have a decent business strategy.  More after the jump.

So do a little test of your strategy before committing to it. Ask: Is the opposite stupid on its face? Have most of my competitors made the same choice as me? If the answers are “yes,” you have more work to do to have a smart strategy rather than just a non-stupid one.

via The First Question to Ask of Any Strategy – HBR.

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