Google’s ‘goofy’ new self-driving car a sign of things to come

Another great example of Google’s Castle-and-Moat strategy:

http://www.mercurynews.com/business/ci_27190285/googles-goofy-new-self-driving-car-sign-things

A couple of previous examples:

  • Creating Android
  • Creating Google Cardboard
  • StreetView

Google’s castle = ad revenue.  The moat = everything that protects it.  Worried someone else might corner the mobile ad market?  Create a cell phone platform and just give it away.  It’s that kind of thinking.

via Google’s ‘goofy’ new self-driving car a sign of things to come – San Jose Mercury News.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s